Love+

My friend shared this article (Google+ Goes Looking For Love) with me. This fascinating article explains that instead of going for a billion users, Google is looking to "harness [the] emotion" of its users through creating quality attachments. While many people still do not use Google+, those that do are very attached to it and even passionate about it.

Google explains that they want to spark passion in the people that they reach; they want to change the lives of the people who use their product. Google's senior vice president, Vic Gundotra, states:

If we step back and look at the core problems humanity faces, people just aren’t connected to their passions. But if you can somehow connect a 16-year-old to their passion, get them deeply engaged and excited--that’s how you solve something like poverty,” Gundotra says. “One of the things people love about Google is that we’ve made the impossible an ordinary part of people’s lives.

This article is fun because I feel that it highlights the interconnectivity that we have been discussing in class. It discusses how a yoga instructor teaches yoga through google hangouts, and how presidential candidates have conducted google hangouts to connect with people. The web provides a place for people to connect. It provides an extra more available space for people to connect with their passions. Google is trying to make the impossible a part of people's everyday lives. While this is a very clever marketing scheme for google to use (harnessed emotion lasts much longer than passing fads) it is very endearing. I want to use an internet system that I can trust. I like the ideas of family, passions, and interconnectivity that are displayed in their advertisements and press releases. I like the cleanliness of the posts and images that come up in my Google+ stream. Way to go Google+—I can already see an emotional bond forming.